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Insert Fair Trade into National S’mores Day

9th August, 2010 - Posted by Zarah Patriana - 1 Comment

While I think I can live with it being S’mores Day everyday during the summer, Hershey’s has designated August 10th as National S’mores Day. That’s tomorrow! We’re encouraging everyone to participate in National S’mores Day with Fair Trade chocolate with our Summertime S’mores campaign.

Enjoy this delicious holiday while also calling on Hershey’s to value social justice, the environmental and put an end to child labor in the cocoa industry by going Fair Trade.

For sweet activity ideas, organizational charts, checklists, and flyers to plan your own Fair Trade S’mores party, visit

One Response to “Insert Fair Trade into National S’mores Day”

  • It is a little late for this years S’more day, but next year why not use Cadbury Dairy Milk in your S’more?!!

    Cadbury Dairy Milk is now Fair Trade Certified in Canada.

    Additionally, Canadians have the chance to win a trip to Ghana to see firsthand what life is like in a fair trade cocoa farm and community.

    You can follow our Fair Trade activity on Facebook and Twitter @dairymilkcanada.

    Thanks for encouraging Fair trade chocolate,

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