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Trick-or-Treat, Give Us Something Fair to Eat

29th October, 2010 - Posted by Zarah Patriana - 4 Comments

Is any else as excited for Halloween as I am? Great excuse to dress up and pass out Fair Trade chocolate.

This year, we are happy to share that this year, tens of thousands of kids and adults will hand out Reverse Trick-or-Treating kits to 100,000 households in 49 states and the District of Columbia in the US and all over Canada this year! Yes! If you didn’t order an RTT kit this year, you can still get involved by passing out Reverse Trick-or-Treating and Raise the Hershey bar fliers.

You can also help spread awareness about child labor in the cocoa industry by hosting a screening of newly released documentary, The Dark Side of Chocolate.

Other ways to get involved with Halloween this weekend:

  • Make an ad on Reese’s website raising awareness about forced and child labor in Hershey’s cocoa, and send it to all your friends.  If you make the ad by Monday, November 1 and CC it to, Green America will send the best ads to Hershey.
  • According to his Facebook page, Stephen Colbert’s “March to Keep Fear Alive” is sponsored by Reese’s (owned by Hershey)!  For children in West Africa, Hershey’s/Reese’s are indeed keeping fear alive…the childrens’ fear of being trafficked into forced labor in the cocoa fields that grow cocoa for chocolate bars sold in the US.  There is a lot of buzz nationwide about this march, on Halloween eve…join the Raise the Bar Campaign in helping use that buzz to hold Hershey accountable.  If you have a Facebook account, leave a message on the wall of Stephen Colbert, the Colbert Report, and the March to Keep Fear Alive, as well as the Daily Show, raising awareness of the connection between Reese’s and child labor.  If you use Twitter, here are some suggested tweets:
  • @StephenAtHome the only thing scarier the #march4fear is the use of #ChildLabor in the production of #Reeses
  • @StephenAtHome #Reeses does have something to hide and it is scarier than peanuts: #ChildLabor
  • @ColbertReport #Reeses may contain dairy, peanuts and #ChildLabor.

Most importantly, have a safe and happy Halloween this weekend everyone!

4 Responses to “Trick-or-Treat, Give Us Something Fair to Eat”

  • Steve D

    Where exactly does it state that Reese’s is sponsoring the March to Keep Fear Alive? I didn’t see that on the FB or event site. Also, why are you targeting only Hershey’s and not Nestle or Kraft, who really aren’t doing anything more apart fro certifying one brand as 3rd party sustainably grown and fairly traded?

    • Hi Steve,

      Thanks for reading and your comment. Stephen had posted something about it on his twitter page: and perhaps the information was moved down on his FB pages.

      As for the Hershey’s question, that is a good point about Nestle & Kraft. You can find out more about our Hershey campaign and the reasons behind it in our report released as a response to their ‘Corporate Social Responsibility’ report:

      While the largest global chocolate companies are increasingly purchasing cocoa that is certified to meet certain labor, social, and environmental standards, it is Hershey’s that stands out as a laggard in terms of its supply chain responsibility practices.

      The report explains more, and also looks at the policies of other chocolate companies.

      Please let us know if you have any further questions.


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