Global Exchange is a membership-based international human rights organization dedicated to promoting social, economic, and environmentsl justice around the world.

Brand Jam Hershey

25th February, 2011 - Posted by Zarah Patriana - 4 Comments

UPDATE!

The best entry in the Raise the Bar Hershey Campaign brand jamming contest will now win a $1,000 cash prize!

New extended deadline: April 10, 2011

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Have a little creative fun with the Raise the Bar Hershey Campaign!

Announcing our Hershey Brand Jamming contest.

We’re teaming up with our Fair Trade allies, Green America, the International Labor Rights Forum and you to create ads asking Hershey to end pervasive child and forced labor and trafficking in the cocoa fields and replace it with Fair Trade.

It’s time to use your creativity to tell Hershey’s to raise the bar on their corporate social responsibility.

Hershey’s has long avoided addressing the issue of child and forced labor that persist in its cocoa supply chain. Let’s keep the pressure on them.

You’ve seen brand-jamming like this before when Global Exchange Sweatfree campaign spoofed The Gap’s ads or when several organizations, including Global Exchange, came together to call out Chevron’s greenwashing campaign in these clever and powerful spoof ads.

The Hershey brand-jamming contest will be judging on three categories:

  • Best mock slogan/tagline
  • Best print advertisement
  • Best mock commercial in video format (up to 2 minutes long)

E-mail entries to fairtrade@globalexchange.org. Deadline for submissions will be March 24, 2011.

The winner of each category will get a “Chocolate Lovers” Gift Basket from Global Exchange’s Fair Trade store. All those who submit entries will receive a 10% off coupon from Global Exchange’s Fair Trade stores.

Once submissions are in, we will invite you to vote on the winners.

Visit our Hershey Brand Jamming page for more information about the contest and for resources to get your started.

Happy Jamming!

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