For Tuesday’s Fair Trade round-up, the lovely Tex highlighted Ben & Jerry’s appearance on Late Night with Jimmy Fallon where they introduced a new ice cream flavored packed with Fair Trade ingredients.
When I first saw the clip last week, I was among friends that work within the Fair Trade movement and we were just floored. Like, jaw-dropped, pointing at the screen and exclaiming, “Is this for real?” type of floored. If you haven’t seen the clip yet, I highly advise taking the time to watch it now and see what I am talking about. It was like seeing a really good friend on television.
Because for those in the movement who have been working hard throughout the years to promote and educate people about Fair Trade, this four minute segment on Late Night with Jimmy Fallon just increased the visibility and knowledge of Fair Trade to a whole new (and bigger) audience.
Every flash of the shirt with the Fair Trade Certified logo, and every time ‘Fair Trade’ was mentioned, was a huge opportunity, in a way, to open up the concept of Fair Trade into people’s homes and into their minds.
Not only was it great that Jimmy Fallon worked with Ben & Jerry to create the new (and delicious sounding) ice cream flavor, Late Night Snack, but Fallon is further putting his support behind advocating for Fair Trade by donating the profits of the ice cream to Fair Trade Universities, an initiative helping students increase awareness and availability of FT products on campuses around the country.
Jimmy Fallon. How are we not friends? We have so much in common: We both love Ben & Jerry’s ice cream to the point where a song can be sung about it. We both love The Roots (Jimmy Fallon’s house band). We love Top Chef. And now, we’re both Fair Trade advocates. Let’s be friends.
On that note, I encourage everyone to visit a Ben & Jerry’s scoop shop to find Late Night Snack, with Fair Trade vanilla ice cream, caramel and Fair Trade fudge covered potato chips. Already given an A grade by SlashFood. So delicious, that Stephen Colbert is already declaring an ice cream war.
However, it is only once Stephen Colbert’s AmeriCone Dream is converted to Fair Trade Certified ingredients will it be able to compete. He’s in luck though, because Ben & Jerry’s has already made the commitment to make the full FT switch by 2013. Good news for Chubby Hubbies, Chunky Monkeys and Fair Trade producers around the world.
And because we (I) can’t get enough…
Posted on: March 10, 2011
Filed under: Fair Trade News & Views