17th March, 2011 - Posted by Tex Dworkin - 1 Comment
Here’s your roundup of the latest news and updates related to Fair Trade, including the new “Links Worth Checking Out” section at the end. Remember, if you’ve got Fair Trade related news to share, email me!
EQUAL EXCHANGE ORGANIC BAKING COCOA ON THE BIGGEST LOSER TV SHOW!
Fair Trade has been making the rounds on TV lately. Last week Ben & Jerry’s brought Fair Trade to late night television. This week, Equal Exchange invaded reality television. The TV show The Biggest Loser slipped Fair Trade into the mix; Equal Exchange’s Organic Baking Cocoa, to be specific. The reality show cast members used the cocoa during one of the episodes to make low calorie treats. You can watch the entire episode for free online here.
WITTENBERG UNIVERSITY INCORPORATES FAIR TRADE INTO ITS CURRICULIM
Village Markets of Africa, the Fair Trade mission of the Kenya Evangelical Lutheran Church, recently partnered with Lutheran affiliate Wittenberg University in Springfield, OH to make its Fair Trade business model a hands-on case study for Wittenberg’s entrepreneurial department curriculum.
This partnership will teach business students the social ethics of Fair Trade and provide them real world work experience so they are prepared to make a positive change when they graduate and enter the workforce. Many universities have gotten involved in the Fair Trade movement, but according to Village Markets of Africa Founder and Managing Director Jacob Schmalzle, Wittenberg University is the first to so dynamically incorporate Fair Trade into its curriculum.
Schmalzle shares this about the news:
This really is an exciting and innovative development in Fair Trade. Students at Wittenberg are visibly excited with these opportunities that combine a reputable business degree with hands-on experience in the social ethics and business of Fair Trade. It makes sense that Fair Trade education needs to take place here in the US if we are to expect our future business leaders to incorporate a Fair Trade approach in their ventures. Who knows where tomorrow’s leaders will take our Fair Trade movement!?!
For more information, visit the Village Markets of Africa website.
INTERESTED IN HOSTING A FAIR TRADE KOSHER CHOCOLATE EVENING?
With Passover and Purim around the corner, Fair Trade Judaica is working with synagogues and other Jewish organizations around the U.S. to host a series of events in early-mid April, linking child labor in the cocoa fields with our Passover theme of liberation, and inspiring people to choose fair trade chocolate as an alternative.
Fair Trade Judaica will provide a DVD of The Dark Side of Chocolate (a documentary about children working in the cocoa fields in West Africa), discussion guides, educational materials and a Haggadah supplement to use at your home or organizational sedar. We are also working on a grant to support Fair Trade Kosher chocolate tastings.
For more information: email firstname.lastname@example.org or call 510.926.2056.
UPCOMING FAIR TRADE CONFERENCE: LAST CHANCE FOR EARLYBIRD REGISTRATION
If you’re planning to register for the 2011 Fair Trade Federation Conference in Milwaukee, WI, you’ll save yourself $100 per person if you sign up by this Friday, March 18.
This conference is all about building up Fair Trade, and it’s happening May 6-8, 2011. The conference will feature practical training on the business of Fair Trade combined with opportunities for networking and community building.
For more information: Visit FTF’s website.
LINKS WORTH CHECKING OUT:
Article: West Africa issues global trade deal ultimatum
Article: Ivory Coast crisis: Cocoa embargo hurting small farmers
New blog: Human Trip India, all about Fair Trade travels in India
Book: Free Trade Doesn’t Work: What Should Replace It and Why by Ian Fletcher
Press Release from Fair Trade USA: Mainstream Consumers Drive Fair Trade Certified Sales Up 24 Percent
Posted on: March 17, 2011