4th May, 2011 - Posted by Tex Dworkin - No Comments
Happy almost Mothers Day! Here’s your roundup of Fair Trade news and updates:
The Raise the Bar, Hershey Campaign – sponsored by Global Exchange, Green America, and the International Labor Rights Forum – announced on April 28th, 2011 the winners of their “brand jamming” contest in order to bring attention to Hershey’s failure to crack down on child labor and other abuses in its cocoa supply chain.
The grand prize winner is Jason Pearson of San Clemente, CA for his mock advertisement Brand Jam, a one minute video that tells the real story of where Hershey’s cocoa comes from.
Why not watch it right now? It’s pretty awesome:
The announcement of the Hershey “brand jamming” winners coincided with Hershey’s Annual General Meeting for shareholders in Hershey, PA. Thousands of people nationwide voted to choose their favorite entries for best slogan, best video and best poster.
Here are the other winners:
Best Video: Behind the Hershey Smiles submitted by Aaron Thurman: Indianapolis, IN
Best Slogan: “Hershey: Sweet Chocolate. Bitter Story” submitted by Tyson Weems of Portland, ME
Best Poster: Children Behind Bars submitted by Jason Pearson of San Clemente, CA
Find out what the winners received and what the Raise the Bar Hershey campaign folks plan to do with the mock ads on the campaign website.
Oh, and by the way, there’s going to be a Raise the Bar Hershey Rally in NYC’s Times Square on June 8, 2011 at 10:30 am. More details to come.
TAKE A FAIR TRADE COFFEE BREAK ON WORLD FAIR TRADE DAY
World Fair Trade Day coordinating organization Fair Trade Resource Network (FTRN) and sponsors (including us!) are reaching out to inspire 100,000 people to take a break from our busy lives to increase awareness of Fair Trade, by taking a Fair Trade coffee (or chocolate or tea or music, etc) break.
Here are three ways you can participate:
- Enjoy a Fair Trade coffee break in the comfort of your own home or office, and register it on Global Exchange’s World Fair Trade Day Coffee Break page, so your participation can be counted.
- It’s even more fun if you organize a small or large coffee break in your workplace, school, or community. If you do, register your event on Global Exchange’s World Fair Trade Day Coffee Break page. If it’s open to the public please register on Fair Trade Resource Network’s webpage too.
- Attend a World Fair Trade Day event in your area. Dozens of Fair Tradetastic events nationwide are listed on FTRN’s website. Celebrate with Global Exchange at events in Berkeley, Chicago, San Diego, San Francisco, Shirlington, VA, and Washington, DC, listed at the end of this email.
MOTHERS DAY EVENT ON SUNDAY, MAY 8TH IN SAN FRANCISCO
If you’re in the Bay Area this weekend, stop by our San Francisco Store for an in-store event. Fair Trade treats, live music, and a wide selection of Fair Trade gifts made by mothers for mothers. Find out more details here.
CRAFTING CHANGE: A FAIR TRADE TOUR
Hear Peruvian artisans Yody Moran and Sonia Anahue’s compelling stories of their turbulent lives and learn how Fair Trade has helped them achieve economic and social stability.
Get free Fair Trade resources and learn how you can use your purchasing power to impact the world.
When: Wednesday, May 11, 7 pm
Where: Global Exchange, 2973 16th Street, 2nd Floor, San Francisco, CA
When: Saturday, May 14, 12:30-2:30pm
Where: Global Exchange Fair Trade store, 2840 College Avenue, Berkeley, CA
Brought to you by: Fair Trade Towns USA, Global Exchange, Green America, Partners for Just Trade
Also: Fair Trade crafts available for sale!
For more information CALL: 415 255 7296
100% FAIR TRADE STORE GOES 100% SOLAR!
How cool is this? Kimberly and Marco of Made By Hand International Cooperative sent out an exciting message earlier this week. The news? That their 100% Fair Trade retail store, Made By Hand International Cooperative located in South Bethany, Delaware, now runs 100% on solar energy! Thanks and congrats Kimberly and Marco for leading by example.
Posted on: May 4, 2011