Is Hershey’s Going Fair Trade? Did We Really Win? Not yet……
Posted by Kirsten Moller in Fair Trade News & Views, Global Exchange Fair Trade Campaign on 1st February, 2012 | 28 Comments
On January 30th, after years of being targeted by organized consumer Fair Trade actions, Hershey has finally made a move! Hershey’s announced that it will make a commitment to purchasing Rainforest Alliance Certified cocoa and invest $10 million dollars in education and its smart-phone CocoaLink project. So what does this actually mean? Have we won an important first step or are we being duped?
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