On Labor Day, join activists from around the country in a fun Facebook action to demand that Hershey‘s and the rest of the cocoa industry END the grinding poverty and abusive child labor in the cocoa fields…by making a statement with s’mores!

We are close to our goal of making at least 1000 Fair Trade S’mores by Labor Day on Sept 3. Will you help us?

Here’s how:
1. Dig into some s’mores: Now through Labor Day weekend, include Fair Trade s’mores in your barbeques and campfires, or plan a We Want More from Our S’mores picnic in the park (or in the kitchen) or other event with friends, family, coworkers, or neighbors. Check out these videos to see how much fun you’ll have.
2. Let the s’mores be counted! Count the s’mores you eat and register them online.
3. Collect petition signatures: During your s’mores gathering, collect signatures on petitions asking Hershey to step up and become Fair Trade Certified.

Then On Sept. 3rd, participate in the National S’mores Day of Action!

Here’s a screenshot of the s’mores pic that Tex shared on Hershey’s Facebook page.

On Sept 3, we’ll have a Day of Action where we’ll blitz Hershey’s Facebook page with our important message that we want fairness now!

To get involved, photograph your Fair Trade s’mores festivities anytime now, then post photos of the action to Hershey’s Facebook page on Sept. 3rd.

If you don’t have a camera, (or you’re on a diet:) no worries. We’ve been collecting photos all summer long, so feel free to use one from our Facebook page. You can find them here and here.

Can’t wait until Labor Day? Once you’ve registered your s’mores, feel free to post your photo to Hershey’s Facebook page anytime, though on Sept. 3rd is the ideal time if you want to join others for the Day of Action.

Here’s how to post your own photo to Hershey’s Facebook page:

Via mobile: Take a photo with any mobile device that allows you to Share on Facebook, go to Hershey’s Facebook page and post your photo and comment to the Hershey’s Facebook Wall.

Via personal computer:

1. Log in to your Facebook account;
2. Go to Hershey’s Facebook page and click “LIKE”;
3. On the left-hand side click “photo/video” then “Upl0ad Photo/Video” then “Browse”;
4. Find the photo on your computer that you want to Share and double click it;
5. Write a comment, e.g. “Hershey stop using child slave labor/go fair trade” — you can get ideas from this page: http://www.raisethebarhershey.org/why-hershey/;
6. Hit “post” and watch your photo and comment appear on the Hershey Facebook page! And don’t worry, you can “unlike” the Hershey Facebook page after your post has been up for a while.

Here’s how to post a Global Exchange photo to Hershey’s Facebook page:

1. Go to one of our Facebook s’mores photo folders (here and here) to find a photo you like, then click on it to open it up;
2. Save to your desktop (mac users click, hold and drag the photo onto your desktop, pc can right click and click ‘save’);
3. Log in to your Facebook account;
4. Go to Hershey’s Facebook page and click “LIKE”;
5. On the left-hand side click “photo/video” then “Upl0ad Photo/Video” then “Browse”;
   
6. Find your saved photo on your desktop and double click it;
7. Write a comment, e.g. “Hershey stop using child slave labor/go fair trade” — you can get ideas from this page: http://www.raisethebarhershey.org/why-hershey/;
8. Hit “post” and watch your photo and comment appear on the Hershey Facebook page! And don’t worry, you can “unlike” the Hershey Facebook page after your post has been up for a while.

Together we can make a difference! Here’s to 1,000 registered s’mores and a Hershey’s Facebook page filled with all of our Fair Trade s’mores photos on September 3rd!

Postcard colored in by Drea

This Easter season children around the Bay Area sent postcards to the Hershey Corporation asking Hershey to make sure its Cadbury brand Easter chocolates are not produced using child labor.

In addition, over 5,000 people signed Raise the Bar Hershey Coalition‘s petition urging Hershey’s and Cadbury to offer Fair Trade Chocolate Easter eggs and get slave labor out of our Easter baskets.

Young Fair Trade activist Natalie's postcard to Hershey

Why Hershey’s Easter chocolates?

In 1988, the Hershey Company purchased Cadbury’s US chocolate business, including the exclusive rights to make and sell well-known brands like York Peppermint Patties, Cadbury Crème Eggs, and Cadbury Solid Milk Chocolate Bunnies.

And while Cadbury has demonstrated its commitment to ending forced child labor on the West African cocoa industry by selling Fair Trade certified chocolates in the UK, Canada, Ireland, Japan, South Africa, Australia and New Zealand, the same cannot be said of Cadbury’s chocolate products in the United States.

Natalie's colored-in postcard for Hershey

Why?
Unfortunately, the Hershey Company refuses to meet the standards set by Cadbury’s overseas operations, even though hundreds of thousands of US consumers have called on Hershey to raise the bar and remove forced child labor as an ingredient in its products. These same consumers are eager to purchase treats for their families that align with their values.

What to Do:

*Check out Green America’s Chocolate Scorecard to find some companies that offer delicious fair trade chocolate.

*Visit our Facebook page to see and comment on the postcards.

And while Cadbury has demonstrated its commitment to ending forced child labor on the West African cocoa industry by selling Fair Trade certified chocolates in the UK, Canada, Ireland, Japan, South Africa, Australia and New Zealand, the same cannot be said of Cadbury chocolate products in the United States.

Why?

In 1988, the Hershey Company purchased Cadbury’s US chocolate business, including the exclusive rights to make and sell well-known brands like York Peppermint Patties, Cadbury Crème Eggs, and Cadbury Solid Milk Chocolate Bunnies.

Unfortunately, the Hershey Company refuses to meet the standard set by Cadbury’s overseas operations, even though hundreds of thousands of US consumers have called on Hershey to raise the bar and remove forced child labor as an ingredient in its products. These same consumers are eager to purchase treats for their families that align with their values.

The Raise the Bar Hershey Coalition has started a petition urging Hershey’s and Cadbury to offer Fair Trade Chocolate Easter eggs. Join over 5,000 people who have already signed the petition and get slave labor our of our Easter baskets and sign the petition today. 

If you’ve already signed the petition, be sure to share it with your friends. We need more voices!

For more ways to make your Spring a Fair Trade one, see some tips from our Fair Trade campaign.
——————–
Press Release: Raise the Bar Coalition to Hershey and Cadbury: Get Child Slave Labor out of our Easter Baskets
Petition: Tell Cadbury and Hershey to offer Fair Trade Chocolates for Easter in the US!

Thanks to all your support, the Hershey Company has taken a first step to trace its supply chain and prevent child labor, however, the company still has a long way to go to ensure all of its products are free from abusive child labor. With our “encouragement” it just might happen.

Here are four things you can do to make this Spring a Fair Trade one.

1) Passover Seder: At this year’s Passover Seder use this Haggadah Supplement: Next Year, an End to Forced Labor in the Cocoa Fields and tell the company about it.

2) Easter Bunny: For Easter, children can send a message to Hershey’s that they want Fair trade by coloring and writing postcards to send the message that Every bunny loves Fair Trade.

3) Sign the petition: At this time of year, there is no more popular product than Cadbury Chocolate Easter Eggs. While Cadbury has demonstrated its commitment to selling Fair Trade chocolates in the UK, Ireland, Japan, South Africa and Australia—the same cannot be said of Cadbury chocolate in the United States. Join us in telling Cadbury and Hershey to sell Fair Trade chocolate in the US!

4) Host a party: Show the movie Dark Side of Chocolate to learn more about child labor in the West Africa cocoa industry. This powerful film is a great way to recruit new Fair Trade Activists so that next year will be the year Hershey’s Raises the Bar.

Happy Spring!

Students at Immaculate Heart of Mary Elementary School School, taken just after their visit with Mr. Cavanaugh

Hershey got another Valentine’s Day surprise, this one from the west coast the day before. On February 13th, Fifty-six students at the Immaculate Heart of Mary Elementary School School in Los Angeles, accompanied by their Principal and two teachers, delivered Valentine postcards in person to Hershey Corp. board member (and Milton Hershey School trustee) Robert F. Cavanaugh at his office in Long Beach.

Why Hershey? Hershey is not Fair Trade Certified. It’s time for Hershey to be a leader in responsible chocolate and shift toward Fair Trade cocoa!

During the Valentines delivery, students from Immaculate Heart of Mary Elementary School sensed Mr. Cavanaugh was not pleased to see them, but they persevered, and two students read to him letters they had written regarding Hershey and child labor.  The students gave Mr. Cavanaugh the 56 Valentine “Have a Heart” postcards they had written, and Cavanaugh promised them he would take them to the Hershey corporate offices in Pennsylvania when he went there the following week.

The Principal, Connie McGhee, reports that the students were very fired up by the event and now want to write “someone in Washington” about the issue. Following up on this enthusiasm, Ms. McGhee plans to initiate a fair trade curriculum for the students this spring.

Hopefully they’ll look to our Fair Trade curriculum for their teaching needs!

One of the Valentines delivered to Hershey this year by Fair Trade activists

Northern CA students participated as well. Elementary school students in San Francisco, including John Muir Elementary School, also participated in Hershey campaign Valentine’s activities, including decorating and writing Valentine letters asking Hershey to “Have a Heart.”

All across the country, chocolate lovers are asking Hershey to have a heart when it comes to sourcing cocoa. These Hershey actions are the result of a coordinated effort by members and supporters of Raise the Bar, Hershey!, a coalition of organizations fighting ongoing labor abuses such as child labor, forced labor and trafficking in the cocoa industry. The campaign has involved over one hundred thousand consumers thus far.

Jasper Perry-Anderson with her Hershey petition

Get Involved:

• Check out Pictures of Valentines given to Hershey on Facebook
• Fair Trade Curriculum is available for free on our website
• Sign Jasper’s petition, it’s not too late. It’s almost up to 17,000 names and counting!

Cocoa tree ripe with pods

On January 30th, after years of being targeted by organized consumer Fair Trade actions including creative holiday kid’s actions, brand jamming contests, protests and rallies at flag ship Hershey store and shareholder meetings, Hershey has finally made a move!

The Raise the Bar Hershey’s campaign which has been calling on Hershey to go Fair Trade, collected over 100,000 petition signatures through Change.org and other sources, and organized petition deliveries, shareholder resolutions, and Facebook actions to blanket Hershey’s wall with messages.

Two days ago Hershey’s announced that it will make a commitment to purchasing Rainforest Alliance Certified cocoa for all of its Bliss Chocolate products and it will invest $10 million dollars in education and its smart-phone CocoaLink project to teach West African farmers to be more efficient.

So what does this actually mean?  Have we won an important first step or are we being duped?

*The following sentence was updated on 3/27/2012 for clarification.

Original sentence: Hersheys’ CocoaLink, funded in part by the Bill and Melinda Gates Foundation, is a project that aims to increase yields and productivity on small cocoa farms by introducing new plants, techniques and inputs to small farmers and provide them with real-time advice through a cell phone network.

Updated sentence: According to World Cocoa Foundation Communications Manager Marisa Yoneyama, “CocoaLink is possible through a public-private partnership between The Hershey Company, the World Cocoa Foundation (WCF) and The Ghana Cocoa Board.” In early 2009, the World Cocoa Foundation announced a new, $40 million program funded by the Bill & Melinda Gates Foundation and 14 chocolate industry companies to significantly improve the livelihoods of approximately 200,000 cocoa farmers in Cameroon, Cote d’Ivoire, Ghana, Liberia and Nigeria.

The (cell phone network) idea is that by increasing yields, farmers will have more income and the need for child labor will decrease.But will this work, and how would you know for sure?

Since passage of the Harkin-Engel Protocol over 10 years ago, Global Exchange’s Fair Trade program, along with the Raise the Bar Hershey’s Coalition, has been calling for a code of conduct for suppliers that would ban child labor and put measures in place to enforce such codes. Following Harkin-Engel, the whole chocolate industry committed to ending child labor, forced labor, and trafficking in their cocoa supply chains. A decade later, hundreds of thousands of children continue to labor in hazardous conditions in West Africa, particularly in the Ivory Coast and Ghana, and the US Department of Labor has noted five West African nations whose cocoa may still be tainted by forced and/or child labor.

It’s not clear how increased yields would actually eliminate the worst forms of child labor but monitoring is a good first step.  This is the first commitment that Hershey has made to using an independent, third – party certification system to ensure that its cocoa is grown sustainably, including the monitoring of forced and child labor.

This commitment is a welcome first step for Hershey to improve its supply chain accountability and shows that it is responsive to consumer pressure.

You did it!!  Your petitions, actions, questions and demands were heard!

This announcement also demonstrates that The Hershey Company acknowledges the severity of the labor abuses that taint the West African cocoa sector, where Hershey’s sources the majority of its cocoa.

So why aren’t we happier?

Well, Global Exchange has been committed to Fair Trade since its beginning in this country, and we believe that Fair Trade certification is the best way to achieve the goal of supply chain transparency, a fair price for farmers, and the elimination of forced child labor in the production of our chocolate.  There is a difference between Rain Forest Alliance Certification and something that is Fair Trade certified.

Fair Trade independent third-party certification addresses poverty, sustainability and empowerment of producers (and workers) in the world’s poorest countries through guaranteed minimum prices plus an additional social premium to be invested in community development.  Rainforest Alliance certification, also independent third-party, encompasses all aspects of sustainability as well, but does not offer guaranteed prices, relying instead on the farmers’ capacity to increase yields and efficiency and negotiate for themselves in the global marketplace. According to Rainforest Alliance’s own website:

Fairtrade labelling standards are designed to tackle poverty and empower producers in the world’s poorest countries, giving them a guaranteed price for their products. Rather than emphasizing how products are traded, Rainforest Alliance certification…focuses on how farms are managed.

Cocoa (or cacao) pods, where chocolate comes from

Increasing yields and efficiency may be a way to increase income temporarily, but without price guarantees it only means more cocoa for Hershey’s.  Relying on the market to set prices and farmers’ incomes means that when yields increase, prices will drop.   What will the efficiency and higher yields cost in terms of chemical inputs, strain on water resources and natural sustainability? Rainforest Alliance focuses on management rather than workers, on efficiency rather than justice. Hershey’s, you picked the wrong one!

Any model that is not truly sustainable, that chooses short-term gain for individual farmers over community development will not produce the conditions necessary to eliminate trafficking and forced child labor.

So is this a victory or not?

Yes, we should recognize this as a positive step forward but we can’t overstate it or we risk becoming too complacent and leaving the public confused.

Hershey’s has taken a step forward by:

• Responding to consumer pressure and Fair Trade activism: WE have convinced the largest chocolate company in the U.S to change the way it does business!
• Acknowledging the problem.
• Agreeing to third party verification.

We would like Hershey to continue taking more steps. Yes, we can celebrate. And then get back to work.

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THIS VALENTINES DAY, TELL HERSHEY TO HAVE A HEART

Almost all major chocolate companies have begun to commit to using independent, third-party programs to certify that their cocoa suppliers comply with international labor standards, but Hershey continues to lag behind the industry.

Valentine’s Day is a major chocolate buying holiday, but gifts for your sweetheart should not come at the expense of worker rights. Forced labor, child labor and trafficking continue in the cocoa industry in West Africa.

Here’s how YOU can make a difference!

♥ Create your own personalized Valentine telling Hershey to use Fair Trade cocoa for its products, like the iconic chocolate Kiss. Address your valentine to Hershey Trust at 100 Crystal A Drive, Hershey, PA 17033. Please mail your Valentines to Hershey by February 17, 2012.

♥ You can also download a Valentine to color and send.

♥ If you make your own Valentine, please scan it and send the image to the Fair Trade Project at fairtrade@globalexchange.org. We’ll post some of the favorites online!

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Graphic Credit: http://thecnnfreedomproject.blogs.cnn.com

THE CNN FREEDOM PROJECT: ENDING MODERN-DAY SLAVERY

From The CNN Freedom Project website:

In “Chocolate’s Child Slaves,” CNN’s David McKenzie travels into the heart of the Ivory Coast to investigate children working in the cocoa fields.

David McKenzie and Brent Swails of CNN revealed:

The Freedom Project wanted our team to answer one question: Ten years after all the major players in the chocolate industry promised to end trafficking and child labor in Ivory Coast, was that promise kept?

Sounds riveting, no? Air times and more info are online here.

Here’s a video clip from this project:

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Graphic Credit: USFT

2012 USFT NATIONAL CONVERGENCE COMING UP FAST!

United Students for Fair Trade (USFT) has its 9th national convergence coming up. This year the theme is Fair Trade: Where Do We Go From Here? Here’s the where, when, what and why’s about it, from the USFT announcement:

Kick off your spring with more than just a spring-cleaning –join United Students for Fair Trade for our 9th National Convergence, coming up on March 2nd-4th at the University of Maryland at College Park. USFT is proud to open our annual convergence to both students and professionals to learn more about the exciting future of the fair trade movement. Register by February 1, and receive an official USFT Alta Gracia (union-made, living wage apparel) t-shirt. Registration is limited to the first 300 participants—and spots are filling quickly! Registration closes February 17th.

The theme “Where Do We Go From Here?” will cover all questions that have come up during this pivotal time in the fair trade movement with speakers representing the worker, NGO and company voices behind the movement.  There will be workshops and discussion sessions, along with the chance to browse a Fair Trade marketplace and stock up on fair trade goods. At this convergence, you will learn skills that will help you organize a movement on campus, inspire others, and empower fair trade producers all at the same time!

USFT National Convergence Links:
-Event on Facebook
-Event Registration
-Event flyer download

Questions? Contact Maria Louzon, National and Convergence Coordinator at (443)883-5226 or maria@usft.org.

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WEBINAR: “SHOULD UNORGANIZED FARMERS BE INCLUDED IN FAIR TRADE?“

From Fair Trade Resource Network announcement:
We invite you to learn about, and voice your perspectives on, this major issue on Webinar 120 on January 31 entitled “Should Unorganized Farmers Be Included in Fair Trade?”

Just $5 to Register for Webinar 120
January 31, 1:00-1:50pm Eastern time

Panelists:
1.    Rodney North, Equal Exchange, The Answer Man – Information for the Public & Media
2.    Michael Sheridan, Catholic Relief Services, Director of the Borderlands Coffee Project (based in Ecuador)

Moderator:
FTRN’s Executive Director, Jeff Goldman

Level: Intermediate

Cost: Just $5 to Register for Webinar 120

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FAIR TRADE IN THE NEWS…

The Hershey Company: Hershey Expands Responsible Cocoa Community Programs in West Africa

The Hershey Company today announced its plan to reinforce cocoa sustainability efforts by accelerating farmer and family development in West Africa, where 70 percent of the world’s cocoa is grown. Read more.

Huffington Post: Bring Fair Trade to Electronics

Reports about the inhumane or dangerous working conditions in Chinese factories that manufacture the innovative products for Apple, Inc. — most recently by the New York Times — have brought publicity Apple probably does not want. For this student of China’s high-tech industry, however, the revelations are not surprising. Read more.

Care2.com: How Ethical are Those Valentine’s Day Treats?

Can you believe that Valentine’s Day is right around the corner? It feels like we just got done with holiday craziness! If you do the Valentine’s Day thing, you’re probably planning a date night or a gift, and there’s most likely a decadent dessert in the works. How can an ethical eater make sure that those Valentine’s Day indulgences aren’t at the expense of human rights? Read more.

NYGF (New York Gift Fair) 100 days of design: Designing Change: Fair Trade Principles Inspire Innovative Products by Madeline Kreider Carlson

How do mission-driven businesses integrate principles and design? For members of the Fair Trade Federation (FTF), a commitment to the nine Principles of Fair Trade not only provides the ethical foundation for their business practices, but inspires the design of products as well. Fair Trade Federation members are businesses based in the U.S. or Canada who engage in long-term trading relationships with artisans and farmers in developing countries. Their business models create sustainable, positive change by: Read more.

TIME/Techland: Will the World Ever See Fair Trade iPads?

Apple has taken the brunt of recent criticism, but don’t think that by boycotting the iPhone you’ll be doing workers in China any favors. Foxconn, the company under the most scrutiny for its labor practices, makes products for a huge swath of the consumer electronics industry including Nokia, Samsung and many others. Read more.

Responsible Cocoa: CLCCG (The Child Labor Cocoa Coordinating group) 2011 Annual Report Released

The annual report was prepared by the Offices of Senator Tom Harkin, Representative Eliot Engel, The United States Department of Labor, The Government of Cote d’Ivoire, The Ghana Ministry on Employment and Social Welfare, and the International Chocolate and Cocoa Industry. See highlights and view photos from the CLCCG annual meeting, held in Washington, D.C. in January 2012. Read more.

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Inside the kits? Delicious fair trade chocolate pieces, printed cards with an introduction to fair trade and the abuses of the cocoa industry, and an invitation to learn more on the Reverse Trick-or-Treating website.

In West Africa the abuses of the cocoa industry are rampant, including substandard wages, oftentimes forced labor. The Dark Side of Chocolate is a heart breaking documentary that we’ve been working to promote which highlights that those consigned to slavery are often children. We also released a report earlier this year titled Still Time to Raise the Bar: The REAL Corporate Social Responsibility Report for the Hershey Company 2011, which indicates that confectioner giant Hershey’s has a long way to go to ensure that it’s cocoa slavery free. As a complement to our advocacy, we’re using Reverse Trick-or-Treating to build a connection, child to child, and to enlist children as ambassadors to encourage adults to make a change in their chocolate buying habits.

To order a copy of The Dark Side of Chocolate, visit our website or email fairtrade (at) globalexchange (dot) org.

Our partner organizations that helped with outreach:
• Fair Trade Resource Network
• Fair Trade Towns USA
• Green America
• International Labor Rights Forum
• Jeannette Rankin Peace Center
• Labor-Religion Coalition of New York State
• Terra
• Unitarian Universalist Service Committee
• Our team of volunteers that came in to help stuff the kits, including the Global Exchange staff!

Reverse Trick-Or-Treating was featured in USA Today and the Boston Herald. And Holistic Moms featured RTT on their blog.

Got pictures of your participation? Send them in to kylie (at) globalexchange (dot) org.

Photo contest winner: Rasha Sharhan

Speaking of photos, the Raise the Bar, Hershey campaign spent the Halloween season collecting photos from all of you for the Hershey Halloween Photo Contest to send Hershey the clear message that we would not accept Halloween candy made with child labor. A big congratulations goes out to Rasha Sharhan from Cabrini University who submitted the winning photograph!

A special shout out also goes out to Amber Bruce and her super hero kids for submitting their photo.

In other Fair Trade chocolate news, our Raise the Bar, Hershey campaign partner, Green America traveled to Hershey, Pennsylvania to present the more than 100,000 petition signatures to Hershey management demanding a fair deal for workers.

Photo Credit: JOHN C. WHITEHEAD, The Patriot-News

USAS ANNOUNCES FACTORY SIT-IN TO PROTEST HERSHEY’S EXPLOITATION OF STUDENT GUEST WORKERS

Last week the Raise the Bar Hershey campaign urged consumers to take action on Hershey’s Facebook page to support the campaign that is calling on Hershey to go Fair Trade. As the Raise the Bar Hershey Campaign explains:

Hershey is America’s favorite chocolate brand, accounting for 42.5% of the US market. Yet, inside almost every Hershey chocolate product is the bitter truth that the cocoa used to produce the chocolate may very well have been produced under harmful conditions, including forced labor, human trafficking, and abusive child labor.

Since at least 2001, the Hershey Company has been aware of the problems that exist at the start of its supply chain, yet it continues to source from this region without ensuring that labor rights abuses do not occur in the production of the cocoa it uses.

That was last week. This week there have been more labor abuse accusations made against Hershey, this one from the United Students Against Sweatshops (USAS). Earlier today John Fitzgerald from Penn State USAS sent the following announcement:

Today, guestworkers and local workers staged a sit-in at a Hershey chocolate factory in Pennsylvania to protest the disturbing exploitation of student guestworkers and demand living wage jobs for local workers. USAS activists will join Pennsylvania workers with a delegation to the factory soon, but right now we’re asking you to take action to support the guestworkers.

Watch the video National Guestworker Alliance’s video here:

USAS was alerted to human rights abuses of international workers in the United States. This summer, hundreds of students from around the world each paid $3,000-6,000 for what they thought was a cultural exchange program. What they were actually greeted with were chocolate packing jobs at sweatshop conditions, poverty pay, severe pain, no cultural experience, and virtually no chance to make back the money they paid for the program. All this is going on at a Hershey Chocolate factory at Hershey, PA, in Penn State’s backyard. Hershey Chocolate is exploiting international student labor instead of bringing much-needed jobs to Pennsylvanian families.

Take Action: Click here to e-mail Hershey’s CEO John Bilbrey and demand an end to the exploitation of student guestworkers, and/or call his office at 717-534-4200.

Photo Credit: Fair Trade USA

FAIR TRADE USA RELEASES NEW 2011 IMPACT REPORTS FOR COFFEE, COCOA, SUGAR AND TEA

Check out the report pdfs here:

• Tea Report
• Coffee Report
• Cocoa Report
• Sugar Report

WPRI TACKLES “HOW TO SPOT FAIR TRADE PRODUCTS”

WPRI Eyewitness News had an interesting segment about Fair Trade. They did their best to inform consumers about the complexities of Fair Trade product labeling. You can watch it here:

LINKS WORTH CHECKING OUT

• The Stir: Hershey’s Facebook Page Taken Over by Angry Chocolate Protesters
• FIS World News: Fairtrade shrimp practices expand
• FTRN: Some Insights Into Assessing the Impacts of Fair Trade for Producers
• Promo Magazine: Ben & Jerry’s Mixes Sweets & Tweets
• CBS Miami: Fair Trade Products Grow In Popularity Along With Fakes
• Fairtrade Foundation: Fairtrade on the fringes

In supermarkets across the nation, activists are informing shoppers about the labor violations associated with Hershey’s chocolate products with smartphone-enables “Consumer Alert” cards on the shelves where the chocolate bars can be found.

The ‘Consumer Alerts’ include QR codes, which allow shoppers to take action on their smartphones right in the store as part of a larger campaign, including an online petition on Change.org with over 13,000 supporters.

Summertime is S’mores season, and Hershey’s is using this time to promote their chocolate as an essential ingredient in the S’mores recipe. With National S’mores Day coming up on August 10th, the Raise the Bar, Hershey campaign (comprised of Global Exchange, Green America, and the International Labor Rights Forum) is using this opportunity to let consumers know that they should use Fair Trade chocolate when making s’mores at their summertime event until Hershey’s makes a commitment to ending child labor in its cocoa supply chain by shifting to Fair Trade certified cocoa.

The Raise the Bar, Hershey campaign is encouraging everyone to take to their local supermarket and make a s’mores video. Watch this video and get inspired!

How it’s done:

1. Print copies of the Hershey consumer alert in color or in black and white and fold them in half, and grab your favorite video filming device.
2. At local stores, videotape yourself placing consumer alerts on the Hershey display, s’mores display, and/or Hershey section of the candy aisle. Have fun with it! It can be completely simple – no editing required.
3. In the video, be sure to say who you are, the town where you’re taking action, and why you care about ending child labor in the cocoa industry and replacing it with Fair Trade. At the end of the video, ask viewers to visit raisethebarhershey.org to take the action within a week themselves; zoom in on the www.raisethebarhershey.org URL on the consumer alert, if you can.
4. Send the video to all your friends, make it your Facebook status update, tweet it, upload it to YouTube, etc
5. Definitely email us a link right away at fairtrade@globalexchange.org, so we can share, post and celebrate your actions from coast to coast.

Simple as that! Now, what are you waiting for? Time to tell Hershey’s that We Want More from our S’mores!

Read the Press Release: Consumers Use Smart Phone Codes in Supermarkets to Campaign Against Child Labor in Hershey Bars.