Gail Jones, a 53-year-old preschool teacher from Cambridge, Massachusetts was just trying to buy some groceries. But just a few feet from the front door of the Star Market in Porter Square, someone stopped her with a question. Did she know anything about fair trade? That inquiry began dozens of conversations one overcast day in late November. As part of Oxfam America's Check Out Fair Trade campaign, dozens of fair trade organizers from Boston, Washington, DC and San Francisco handed out fair trade recipes and received almost 250 requests from regular people who wanted their supermarkets to stock more Fair Trade Certified™ products. Fair Trade Certified™ products guarantee that farmers receive decent profits for the coffee, tea, chocolate, cocoa and fruit they produce. Oxfam America worked with Co-op America, the Fair Trade Resource Network and United Students for Fair Trade to establish the Day of Action. Some shoppers like Jones didn't know much about fair trade, until an organizer chatted it up with her. When she realized that the worldwide movement got more farmers more profits, she was all for showing her support. "The little folks need the money rather than the big corporations," Jones said. Others, like Stephanie Botvin, 40, a corporate communications specialist, already bought fair trade products on their own. They just wanted better access at their local stores. "I like fair trade products," Botvin said. "Anything I can do for the environment and to improve lives in third world countries is worthwhile." Fair Trade organizers said that once people learned more about fair trade, they usually wanted to do something to help. Chloe Waters, 22, who works as a barista at Diesel Café, a coffee house that sells fair trade, handed out cups of coffee to shoppers who stopped to talk. "It's fun to tell people about things I care about. Once they have the resources, they care about it too," Waters said. One shopper said she would voice her concern through her pocketbook. She wrote on a comment card that if her supermarket didn't provide more Fair Trade Certified™ products that were displayed and marketed prominently, she would go to a competing supermarket "even though I live right near your store." As part of Check Out Fair Trade, the second phase of its coffee campaign, Oxfam America is calling on consumers to put pressure on their local supermarkets -- to guarantee that they stock Fair Trade Certified™ products, display them on prominent shelves and market them to their shoppers. Already, the November Day of Action combined with Oxfam America's web outreach, has generated more than 6,000 letters to supermarkets.  The campaign comes on the heels of the United States' announcement that it intends to rejoin the International Coffee Organization and Procter & Gamble's announcement that it will roll out a line of Fair Trade Certified™ coffee this fall, both successes from the first phase of Oxfam's coffee campaign.