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Brief Background Information for
Phone Calls to M&M/Mars about Fair Trade

Start by saying that you are calling to ask M&M/Mars to start selling Fair Trade Certified chocolate. Then, mention the following points to support your case:

Many cocoa farmers are getting paid wages that are so low, they are living on the edge of poverty and starvation.

The US State Department, the ILO, and UNICEF recently reported child slavery on cocoa farms in the Ivory Coast, the origin on 43% of the world's cocoa.

Global cocoa prices have bee cut in half over the past 10 years, leaving cocoa farmers unable to meet their own needs or pay their workers adequately.

Some US Chocolate companies including M&M/Mars have pledged to work towards ending child slavery by 2005. However, their plan does not guarantee fair wages for adults, which is the only way to insure that slavery and poverty are both brought to an end.

Fair Trade Certification, which guarantees a minimum price of $.80 per pound, would allow cocoa plantation owners to pay their workers a living wage AND cease the practice of child slavery.

Mars is one of the largest American chocolate companies and a leader in the global chocolate industry. They are the 4th largest private company in the US and their 3 owners are worth a combined $27 billion. Surely they can afford to offer the Fair Trade alternative!


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This page last updated December 06, 2007
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