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What is Fair Trade Coffee All About?
Fair Trade means an equitable and fair partnership between consumers
in North America and producers in Asia, Africa, Latin America, and the
Caribbean. The chief concern of the Fair Trade movement has been to
ensure that the vast majority of the world's coffee farmers (who are
small holders) get a fair price for their harvests in order to achieve
a decent living wage. Fair Trade guarantees to poor farmers organized
in cooperatives around the world: a living wage (minimum price of
$1.26/pound regardless of the volatile market); much needed credit at
fair prices; and long term relationships. These fair payments are
invested in health care, education, environmental stewardship, and
economic independence. Fair Trade Certified coffee is the first
product being introduced in the United States with an independently
monitored system to ensure that it was produced under fair labor
conditions; now we need a movement to demand it!!
Why Fair Trade Certified Coffee Is An Important New Movement:
- It's a consumer trend. More and more people care about the
conditions of the people who produce the products they buy. Coffee is
the first commodity in the United States for which there is an
independent monitor that guarantees that producers were paid a fair
wage for their product and work in decent conditions -- a real
alternative to sweatshops.
- This is a huge industry trend. Across the country, there are
over 100 companies that have licensing
agreements with TransFair to offer Fair Trade Certified coffee. Major
roasters include Starbucks, Tully's, Peet's, Equal Exchange, Diedrich,
and Green Mountain, serving over 7,000 retail locations, with volumes
rising every day.
- It's an environmental
issue. Small farmers are the best stewards of the land. When you
support Fair Trade, you support the environment. Fair Trade farmers
don't have the capital input to clear forests, buy chemical
fertilizers and pesticides. They generally grow small plots of
mixed-crop, shade grown coffee organically.
- The untold story of the gourmet coffee boom: it's leaving
small farmers behind. Prices are currently at 8-year lows, falling
under $.50 per pound in August 2001 -- yet retail prices stay high,
meaning mass industry profits. Fair Trade brings small farmers into
the boom.
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