Press Release How-To
	Media Advisory How-To
	Letter to the Editor How-To
	Pitching Your Story
	Holding a Media Event
	Fundamental Tips for Interviews

Whether we like it or not, the often pro-Israel mainstream media has a massive influence on politics in the U.S, and it continues to shape the way Americans view the Palestinian/Israeli conflict. There is no question that we need to democratize our media, but as we do that, we must also work with the mainstream media to broadcast our message and promote a fair portrayal of the Palestinian struggle. If we want to talk to people outside of the movement and bring new people into the struggle for Palestinian human rights, media coverage is a must. Telling a story or communicating a point of view to reporters and editors from mainstream publications is a special art. You have to be clear and brief and at the same time deeply thoughtful. You have to know certain tricks of the trade that will help your issue stand out from the hundreds of other interesting things happening in the world. This guide will help you get your divestment campaign into the media's eye. It contains basic primers on how to write a press release, how to pitch a story, how to write a letter to the editor, and other important tips. If you would like more guidance on how to work with the media, feel free to contact Global Exchange's communications department. GX's communications team is more than happy to put media skills into as many hands as possible.