Speaking Event: Lost in the Wash
Communications and Branding in the “Post-Green Age"
Today, items from hand soap to tomatoes are labeled as “eco-friendly” or “sustainable,” but if everything is green, nothing really is. At a time when addressing global sustainability challenges is a priority for many brands, how do you engage and motivate consumers who have green fatigue? Join us for a conversation about communications clutter from experts in corporate sustainability and consumer marketing.
William Brent, Executive Vice President, Energy, Cleantech and Sustainability, Weber Shandwick
Aron Cramer, President and CEO, BSR
Cost: $20 standard, FREE for members, $7 students (with valid ID)