We Want More from our S'mores



Find out how you can get involved in this year's
National S'mores Day of Action on Labor Day.

What?

  • Make S’mores with Fair Trade Chocolate…our goal is to register 1,000+

Why?

  • We’re calling on Hershey and the rest of the cocoa industry to END grinding poverty and abusive child labor in the cocoa fields…by making a statement with our S’mores! Learn more about the Raise the Bar, Hershey Campaign.

Where?

  • At home, make s’mores in your microwave or over a grill (or even without heating them!)
  • Every time you barbeque/campfire /bonfire with family and friends
  • Organize a public S’mores Action event or serve Fair Trade S’mores at an event that is already planned within your community, social group/club, congregation, school, or summer camp… and maximize the number of Fair Trade S’mores we make!  Click here for our step-by-step checklist that makes it easy!
    • We have even made a flyer for you to use! Email Global Exchange for a model media advisory to invite reporters to cover your event.

When?  

  • Anytime during the summer, starting on Independence Day, July 4, and ending Labor Day


Who?  

  • YOU!  Munching S’mores in solidarity with members of social justice, labor, environmental, faith-based, and educational organizations around the country


How?

  1. Make S’mores with Fair Trade Certified Chocolate
  2. Let Your S’mores Be Counted!  Help reach the 1,000+ goal!
    • At every s’more-making opportunity this summer, keep a count of all the Fair Trade s’mores you eat, using S’more petitions
      • List version of petition
      • Or make your own creative, artistic petition (Be sure to include your name, signature, and the number of Fair Trade S’mores you ate, and a request to Hershey to go Fair Trade)
      • Mail the petition to us ASAP, but no later than September 10, and we’ll deliver them all to Hershey
      • PS:  You don’t have to eat S’mores to sign the petition!  And you don’t have to sign the Hershey petition to register your S’mores online (though we hope you will!)
    • Register your Fair Trade S’mores online at as soon as you return from a S’more-making occasion, so we can keep track of our progress in reaching our goal of 1,000, and get the word out if we’re running short
    • Show off your S’mores!  Make a visual petition to Hershey, too.  Hold up Fair Trade S’mores photo poster (thanks to the first graders at Manhattan New School for their "Children are More Important than Chocolate" phrase, which we used on one of the posters) or make your own and
  3. Add activities to make your S’more Action even more fun:
    • Sing a Fair Trade Campfire Song: My Favorite Fair Traded Things
    • Distribute educational flyers to members of your group and to other campers at your campground or barbeques at your park, to raise awareness about Fair Trade
    • Screen the 2010 documentary, The Dark Side of Chocolate, before or after your event.  
    • Show attendees at your event our brandjamming video, ad, and slogan contest entries and winners.  
    • Make an announcement to the people at your barbeque/campfire/bonfire about the We Want More from Our S’mores Action and why Fair Trade and ending abusive child labor in the cocoa industry is important to you
    • Be creative!  For example, play S’mores and Fair Trade-themed games, like substituting an open-faced Fair Trade S’more for an egg spoon race

 


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