We Want More from our S'mores


 

What?

  • Make S’mores with Fair Trade Chocolate…our goal is to register 1,000+ S’mores.

Why?

  • We’re calling on Hershey and the rest of the cocoa industry to end grinding poverty and abusive child labor in the cocoa fields…by making a statement with our S’mores! Learn more about the Raise the Bar, Hershey Campaign.

Where?

  • At home, make S’mores in your microwave or over a grill (or even without heating them!)
  • Every time you barbeque/campfire/bonfire with family and friends
  • Organize a public S’mores action event or serve Fair Trade S’mores at an event that is already planned within your community, social group/club, congregation, school, or summer camp… and maximize the number of Fair Trade S’mores we make!  Click here for our step-by-step checklist.
    • We have even made a flyer for you to use! Email Global Exchange for a model media advisory to invite reporters to cover your event.

When?

  • Anytime during the summer, particularly Independence Day to Labor Day


Who?  

  • YOU!  Munch on S’mores while standing in solidarity with members of social justice, labor, environmental, faith-based, and educational organizations around the country


How?

  1. Make S’mores with Fair Trade Certified Chocolate
  2. Help Us Reach our goal of 1,000+ S'mores!
    • At every S’more-making opportunity this summer, keep a count of all the Fair Trade S’mores you eat, using S’more petitions
      • List version of petition
      • Or make your own creative, artistic petition (Be sure to include your name, signature, the number of Fair Trade S’mores you ate, and a request to Hershey to go Fair Trade)
      • Mail the petition to us, and we’ll deliver them to Hershey
      • PS:  You don’t have to eat S’mores to sign the petition!  And you don’t have to sign the Hershey petition to register your S’mores online 
    • Register your Fair Trade S’mores online so we can keep track of our progress in reaching our goal of 1,000
    • Make a visual petition to Hershey, too! Show off your S’mores by holding up Fair Trade S’mores photo poster (thanks to the first graders at Manhattan New School for their "Children are More Important than Chocolate" phrase, which we used on one of the posters) or make your own
  3. Make your S’more Action even more fun:
    • Sing a Fair Trade Campfire Song: My Favorite Fair Traded Things
    • Distribute educational flyers to those around you to raise awareness about Fair Trade
    • Screen the documentary, The Dark Side of Chocolate, before or after your event.  
    • Show attendees at your event our brandjamming video, ad, and slogan contest entries and winners.  
    • Make an announcement to the people at your barbeque/campfire/bonfire about the We Want More from Our S’mores Action and why Fair Trade and ending abusive child labor in the cocoa industry is important to you
    • Be creative! For example, play S’mores and Fair Trade-themed games, like substituting an open-faced Fair Trade S’more for an egg spoon race

 


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