We Want More from Our S’mores!

Contact: <br>Adrienne Fitch-Frankel (415) 575-5553<br>Angela Walker (415) 575-5541

MEDIA ADVISORY

We Want More from Our S’mores!

San Franciscans take a stand against poverty in cocoa farming communities by enjoying Fair Trade S’mores in Dolores Park.

WHEN: Wednesday, August 13th at 6 pm

WHERE: Dolores Park, San Francisco: 18th Street and Dolores Street (at the picnic tables in the southwest section of the park)
WHAT: This Wednesday, San Francisco—now a Fair Trade Town—will be declaring We Want More from Our S’mores! by making S’mores with Fair Trade chocolate. Fans of this summery treat will unite in support of Fair Trade Certified™ farmers while condoning the persistent problems of chronic poverty in cocoa-growing communities, abysmal working conditions, and the use of exploited child labor in countries like the Ivory Coast, which produces 40% of the world’s cocoa.

“This national action is a simple and sweet act of defiance of the exploitatively low prices paid by chocolate companies to cocoa farmers,” says Global Exchange’s Fair Trade Cocoa Campaigner, Adrienne Fitch-Frankel. By eating Fair Trade chocolate S’mores in Dolores Park this Wednesday, community members and activists will support cocoa farming communities in their efforts to gain access to education, health care, and humane working conditions.

VISUALS: Gooey Fair Trade Certified™ chocolate dripping down the smiling mouths of children, students, activists, teachers, and many more.

WHO: San Francisco’s eclectic community, and San Francisco-based human rights advocacy group Global Exchange, which has a long track record of successfully encouraging major corporations to adopt responsible business practices.

WHY: The distribution of Fair Trade chocolate is intended to: 1) raise the profile of Fair Trade Certified™ cocoa and the companies that sell it; and 2) put public pressure on the large chocolate companies to follow suit.

The event also celebrates the release of feature film Battle in Seattle on September 19, starring Woody Harrelson and Charlize Theron. The film brings audiences an intimate look at the historic 1999 WTO protests in Seattle, of which Global Exchange was one of the organizers. Global Exchange’s S’mores Action, which will take place at campsites, barbeques, and households nationwide, is one of many opportunities filmgoers have to continue the legacy of protesting unfair trade practices. S’mores participants will be filmed for a YouTube video by the Battle in Seattle filmmaking team, which will invite S’mores-lovers nationwide to demand an end to poverty with every S’more.

For more information visit www.globalexchange.org/campaigns/fairtrade/cocoa/sfsmores.html and www.battleinseattlemovie.com.

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